About the name
Name. Avalanche — 'snow avalanche', the image of a cascade of snow-white flowers. The “+” sign is part of the trademark (plain ‘Avalanche’ is a different, garden rose).
Breeding. Bred by Lex Vorn (Lex+ Roses, Netherlands), registered in 2004 (the brand started around 2001). The brand is now run by Dümmen Orange. Code: LEXani. The parent forms are not published.
Meaning. One of the most influential white cut roses in the world — by estimates, about a quarter of the Dutch cut-rose area is taken up by Avalanche+; the leading white rose of the premium segment, a classic for weddings and luxury. A large family of coloured sports descends from it (Peach, Pink, Sweet and others).








